Purpose:
Priority 1 - To act as the voice of HOLA for it’s members – letting them know what the club is up to;
Priority 2 – To be HOLA’s sounding board to other Toastmasters who may be potential members in the future. Let them know that HOLA exists and thrives, and is a wonderful Advanced Club to be a part of. And;
Priority 3 – Make the club and Toastmasters known beyond Toastmasters’ circles - maybe even get some people interested in knowing more about Toastmasters, and should they contact us – refer them to the other clubs in the Division.
The VP for PR is often a role that has not achieved it’s potential in many Toastmasters Clubs. Yet I see the potential for what this role can offer.
I envision the SocMed team as the brains behind promoting all activities that can be HOLA related. Excom members can get HOLA to help with announcements – be they for membership focused activities, or recognition; for educational talks; for reminders from the club / area / division / district
This will be done by way of Social Media tools, talents, and technology. We will set up dynamic sites to share static messages like memes, or video shorts that are both entertaining, and exciting to read / watch. If anything focusing on members will show them that we care about them, and learnings – even trivia can likewise be shared to everyone – including TMs beyond HOLA.
Projected Team Members:
Members who can use and take full advantage of any Social Media platform – FB, Instagram, YouTube come to mind. But maybe later, even Podcasting? TikTok? For starters I would need at least one person who can focus on static work; another for dynamic (videos). Ideally, we will need someone to check their work (editorial – not just for content, but for dynamic designs.
At least Two SocMed content creators
One Editor / likewise also a content creator
One (or more) visionary person(s) who knows the necessary look and feel of a SocMed team’s output – this can be the ExCom with the ScoMed team reporting to the VP PR. Team will work in conjuction with VP Mem, VP Ed and Pres. For announcements or needed directions regarding club plans. The team will also work with other AdHoc teams, when the need arises, in the capacity of club news and SocMed content creation
We will set up a HOLA FB and Instagram site (soon as we figure how to set one for the club vs. just an individual) – we actually have one of each, but they aren’t that dynamic in content creation yet.
We will need (already have) a centralized storage for all HOLA- related SocMed files (e.g. pictures and raw videos)
We will also discuss what our uniformed look and feel will be
We will assess what tools to use – leaning on ones that can offer what we want for free – but if any payment services (e.g. storage options) are needed, we will first rely on a member initially paying for said service.
Deliverables (in no particular order):
Announcements – club meetings, district / division trainings, contests, birthdays, anniversaries
Trivia – fun facts about the members (e.g. Three things you did know know of
News from the Pres and VPs
AdHoc activities (e.g. CARE teams news / progress
Milestones:
Creation and organization of SocMed team
Assess needed training / cross-training of SocMed team
Set up needed team logistics
Work on Deliverables schedule
Stick to Deliverables schedule, check team’s ability to deliver adjust accordingly
End Goal: Have a stable SocMed team, running smooth -ideally by end of first half or TM YR
For Now, the flowing Toastmasters have volunteered their time to be part of the SocMed team…
- - TM Daisy Reyata (editing, team mentor, design consultant)
- TM Abby Espiritu-De Guzman (stills, memes)
- TM Kathleen Rosario (videos)
- Excom (contributors when needed)
- Pres Joyce (guidance and direction)
- VP Butch (in VP PR Capacity – project leader; with TM Abby in co-project lead capacity)
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